IMARK Selects Tom O'Connor for April Showcase Educational Session

IMARK Group has selected Tom O'Connor, FCG to conduct "11 Winning Strategies in this Struggling Economy" Educational Session on April 2, 2009 in Chicago. This Educational Session is geared for both electrical distributors and manufacturers.

What You Will Lean:

In this educational session participants will learn the following 11 steps to guarantee a winning strategy in this struggling economy:

1. Clearly and concisely define your Strategic Objectives which are your organizations beliefs, purpose, and aspirations. Manufacturer & Distributor Example provided.

2. Conduct confidential External Market Research to determine an outside-in view of your company’s strengths, weaknesses, opportunities, and threats as well as a competitors’ analysis. Manufacturer & Distributor Example provided.

3. Develop and execute five (5) tools to assess your competitor’s strengths and weaknesses in every target market in order to develop both offensive and defensive actions. Distributor Example provided.

4. Conduct confidential Internal SWOT Analysis with every member of your strategy team to gain an inside-out view of strengths, weaknesses, opportunities, and threats. Manufacturer & Distributor Example provided.

5. Compile and compare the outside-in and inside-out views of strengths, weaknesses, opportunities, and threats and agree-upon the Top 5 Strengths, Weaknesses, Opportunities, and Threats. Manufacturer & Distributor Example provided.

6. Develop Critical Success Factors – the strategic issues critical to the future of your organization. Manufacturer & Distributor Example provided.

7. Craft a Strategic Goals Statement to clearly and concisely define the direction of your organization to achieve your strategic objectives. Manufacturer & Distributor Example provided.

8. Develop a 3-Year Balanced Scorecard to measure your Financial (Shareholder Value), External (Customers & Markets), Internal (Capabilities & Business Processes), and Learning & Growth (Continuous Improvement) Performance Goals. Manufacturer & Distributor Example provided.

9. Identify Top 3 Strategic Initiatives. Manufacturer & Distributor Example provided.

10. Assemble Strategy Execution Teams to support achievement of 3-Year Balanced Scorecard. Manufacturer & Distributor Example provided.

11. Conduct Quarterly Strategy Execution Team Meetings to review progress and ensure achievement of Balanced Scorecard results.
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